![]() ![]() ![]() It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. ![]() The campaign worked – some would argue that stands among the most effective ad campaigns ever – and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.īMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out thatīMW was selling sporty and youthful driving dynamics.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |